When Alan Rubin started Alec Bradley Cigar Co. in 1996, he named it after his two sons, Alec and Bradley. Today, they work with their father and now they have created a cigar of their own. Rubin gave his sons some guidance on the blending process, but this cigar is all theirs—and they’ve called it Blind Faith by Alec & Bradley.
“This is truly their project,” said Rubin. “And one that represents their vision.”
At 26 years old, Alec Rubin is the older of the two sons and started working for the company during summer vacations when he was 12, packing and shipping orders in the company’s Ft. Lauderdale, Florida, warehouse.
“Now, when I am in the office I focus on marketing and promotions,” Alec said. “And when I’m on the road I am providing sales support and doing events.”
His younger brother Bradley, 22, also started in fulfillment before moving to accounting and then learning to make sales calls. “Now, I mainly focus my efforts on marketing, social media, sales promotions and helping our territory managers work more efficiently,” Bradley said.